Guard it!

[vc_row][vc_column][vc_custom_heading text=”Guard it!” font_container=”tag:h2|text_align:left|color:%232d6523″ use_theme_fonts=”yes”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]I have a set of chairs that is close to 20 years old. It happens to meet the bare minimum on comfort and presentability. It is not modern, though, and subsequently not one that would catch your flavor and especially if you have a taste of attractiveness. I have made attempts to change the chairs but every time I do, my resolve gets hijacked by the assumed time, effort and money it will take to get a new one. It is in this state of ramble that an alternative is born; ‘fix the seat!-do a bit of make-over here and there and the seat will be good to go.

The truth is it is very expensive to buy new items (besides chairs), not only in terms of money but time, effort and emotional commitment.  Before our mind settles on stuff alone the same applies to associations. There are relations I will do all I can to keep because if lost the cost to replace is too high if at all. What about my marriage relationship? This I jealously guard, reason being if lost it is irreplaceable, no amount of money, time or effort would replace.

Our theme this week is customer retention and we summed it to say it is six to seven times more expensive to attract a new customer than it is to retain an existing one. In fact you have a higher probability of winning back a lost customer than converting a prospect into a first-time buyer. That is why win back programs like rebranding, special discounts, incentives and targeted services are popular among them that understand that an existing customer is a treasure to preserve.

The Bible is not silent on this either, ‘Above all else, guard your heart, for everything you do flows from it’ Proverbs 4:23. It appreciates how important it is to care for what matters most.

May it be an item, a relationship or a customer it is important to embrace this truth- that losing them could bring you emotional, material or financial dip that would take years to fill. This way you would do whatever it takes to preserve that item, guard that relationship and win back that customer.  Are you guarding that which matters to you?[/vc_column_text][/vc_column][/vc_row]