The COVID-19 crisis is predicted to have far-reaching consequences that will be felt for years to come. We have started witnessing its grave impact on the global economy, particularly, on business entrepreneurship.
As we celebrate all Mothers this week, It is important to note that the impact of the COVID-19 pandemic is not gender neutral, as it affects men and women differently. Globally, women are more vulnerable to economic shocks wrought by crises such as the corona-virus pandemic.
Why are women at risk? Firstly, women are more likely to lose their jobs than men. In many countries, women’s participation in the labour market is often in the form of temporary employment. Secondly considering that most women rely on small businesses for their livelihoods, due to Covid-19 majority are extremely stressed; low sales, reduced or closed markets, limited mobility, no income alternatives, and no safety nets. Most importantly women have to balance between being a mother (mama) and career/Business.
Balancing Family and work
With families at home; children not going to school and both men and women working from home you will still find more women jumping into household chores than men. Sometimes the so called ‘online learning’ for your children is not ‘online learning’ until it is combined with ‘mama learning’ But as a ‘mama’ entrepreneur you cannot afford to lose the opportunity to meet the sharp increase in demand that has just come your way during this Covid-19. Furthermore you just cut your salary by half and have asked your staff to work part-time as you expect tough times ahead. Hard as it may be for you, keep it there and do whatever it takes to balance both family and work. They both desperately need. Never doubt your strength to give each sufficient attention.
Going digital
Did you know that you can retain a bulk of your clientele without necessarily having to be there physically? It is now the time to focus heavily on providing more of digital marketing services and this allows you to work remotely. The biggest lesson here is to invest just a little in a digital skill set.
As a ‘Mama Entrepreneur’ you can chose to block out the first half of your day (or more/less) managing/running your Business remotely and the second half of your day as time for meditation, reading, and bonding with loved ones. And there you go; Family and work done. “be sure to use this time wisely. Learn something new, sharpen your skills and be grateful for the life you have.” Happy Mother’s day!
Help another
“Virtue cannot live in isolation: Neighbors are sure to grow around it”. Regardless of your situation, remember you have something to offer as well—a connection, an insight, a skill, an encouragement etc. You will find women around you who believe there is no hope or solution in this current crisis. Be there to give them hope. What about educating that ‘mama’ on how she can build a new stream of income? What about encouraging her to pass the knowledge already gained to others within her reach? There is enough success to go around and if everyone goes out of their way to help one another, we can truly improve each other’s quality of life. So reach out to someone and offer to help, it doesn’t have to cost you money and you know what? Help has a way of coming back to you!
Self-care
As a ‘Mama Entrepreneur’ trying to do it all can be a recipe so know your limits and enforce them. Self-care is not selfish. Repeat-Self-care is not selfish! You need you strong and healthy to be of service to all those looking up to you and hence the need to be fueled for the long haul. Apply these few tips;
- Make sleep a non-negotiable; Give yourself the best gift you can during this stressful time and get enough sleep
- Shower and get dressed every single day; Showering and getting dressed (preferably into NON-pajama clothing) communicates to your brain and subconscious that it’s time to get to work.
- Write a task list for each day and stick to it; Either at the end of your workday or first thing in the morning, compose a list of all your tasks for the day.
- Talk to at least one human every day; It’s no news that human beings need connection. We literally can’t survive without it. You don’t need a specific reason for talking/calling someone – simply connecting is all the reason you need.
- Dust off ideas from your “Someday Maybe” list; Guess what? Now that you’re at home for who knows how long, it’s the perfect time to dust off those “someday maybe” items and turn some of them into “this week for sure” items.
- Watch something every day that makes you laugh; Laughter is good for the body and good for the soul. And I think we all need a lot more of it these days, wouldn’t you agree? Treat yourself to something every day that will make you laugh. Your body will thank you!
- Devise your own personal mantra for getting through this; When you say something over and over again relentlessly in your mind, your brain begins to support that thought or belief. What will you train your brain to believe during this crisis? Possibly something like: “I will come out of this stronger and wiser than ever.”
“Self-care is not a waste of time. Self-care makes your use of time more sustainable.”– Jackie Viramontez[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”835″ label=””][vc_column_text]Mary Kamore is the Lead Consultant, Molives Mentors[/vc_column_text][/vc_column][vc_column width=”1/2″][/vc_column][/vc_row]


In High School (Third and Fourth form) there is nothing I dreaded like having to stand in front of hundreds of girls (plus the teachers) every Monday morning and give a speech. However being the school Head girl that was the expectation, it was a routine. Every Monday morning I would give a brief of what happened the previous week and advice on expectations for the new week. A statement in my speech could read like; “Good morning school, last week the duties were fairly well done and would want to give special recognition to Form Two(T) who did exceptionally well in keeping the Dining Hall clean. This week we have Provincial Drama festivals being held in our school and in that respect I expect all of us to maintain high level of discipline and keep our school compound clean…” At age 17 I could put this weekly speech together and I could not only give a speech but follow through to ensure that the issued instructions, school rules and regulations are followed. Of course I did this with the help of other school captains. I must admit that I was not the most responsible, obedient or even loyal student in the school. But the moment this huge responsibility was placed on my shoulders my behavior changed, I had first to be responsible before asking others to be responsible. This sense of responsibility has been my value to date.
Women Liberation may sound modern, ungodly and feminist. But did you know that it is as old as Christianity and it was at the center of Jesus Ministry? When Jesus walked the earth, He did not only confront the culture, heal the sick and raise the dead but also liberated the oppressed and set the captives free. Women were at the top of his list!
I have a set of chairs that is close to 20 years old. It happens to meet the bare minimum on comfort and presentability. It is not modern, though, and subsequently not one that would catch your flavor and especially if you have a taste of attractiveness. I have made attempts to change the chairs but every time I do, my resolve gets hijacked by the assumed time, effort and money it will take to get a new one. It is in this state of ramble that an alternative is born; ‘fix the seat!-do a bit of make-over here and there and the seat will be good to go.
“I chose to do what many girls in my community will not do. You see in my Masaai community girls’ education is not that important that’s why we are married off at a very early age. Those who are lucky to pursue education they don’t take up ‘men’ careers like I have done. So when I decided to become a tour guide and a driver my family considered me an outcast, they almost disowned me and up to today I don’t have a relationship with my father. I understand why he feels disappointed; I brought shame on him and has nothing to show about me according to our culture. I am, however, determined to show my father and my community that girls have rights too” .As Ann Tumpesia, my Tour Guide, said all this she did not take her eyes off the murky terrain that we had to cruise during this wet morning game drive at the Masaai Mara Game Reserve. She also elicited high level of confidence being in control of the four wheel land cruiser that had just the two of us on board. For some reason I felt safer oblivious to the fact that she was a stranger in unfamiliar environment.
For a small team one would not think that team building is of much significance neither would they be keen to spend money and time on that. But my view on this was challenged this week when the owner of a Business that has less than ten employees asked me to facilitate a staff capacity and team building retreat for the team. I gladly took it up with my focus biased towards capacity rather than team building. At the end of the retreat I asked the team to fill in an evaluation tool that had four questions, two of which were; ‘What stood out for you during this retreat? and, ‘What improvement would you want to see in the next retreat? For the former 80% of the team indicated team building activities is what stood out for them, mind you I was biased so the activities were few. For the latter an almost equal percentage indicated that they would want more team building activities and less of training in the next retreat, I was embarrassed. While I tackled other sessions during this retreat that were quite relevant and interesting, it turned out that these ‘fun’ activities that can pass for ‘time wasters’ is what the team appreciated most.
When I was in high school I went through a very wearisome experience which, ironically, was a lifetime opportunity. The president of the Republic of Kenya then, Daniel Toroitich Arap Moi, had been kind to our school by supporting the construction of a modern Dinning hall and in addition buying goodies for all the girls, as many as we were. To appreciate him for his kind gesture a student was to write to him a thank you letter, a minimum of one and a half foolscap. This student happened to be me, not because I was the best in writing letters but mostly because I was the school head girl (captain if you want) and according to my headmistress, I was the best placed to represent the school. This was definitely a privilege, a lifetime opportunity. But the tedious part was nothing to celebrate. I did not have a good handwriting and so you can only imagine how difficult it was for me to write the letter. When I wrote the letter the first time, the headmistress looked at it and said, “Mary I can’t read this letter and the President can’t read it either, write again”. This happened three times and each time it was getting worse and both of us were getting more frustrated. At the fourth time she walked over to me placed her hand on my shoulder and told me, “Mary I believe you can write better than this, Just try one more time; I will be right here beside you”. That did it and the next piece I wrote was good enough to be handed over to the president! My relationship with my headmistress moved to another level; she was more than just an authority, but a mentor.
This week I have been reading a book ‘Champion’ by David Ndegwa a former Golden Gloves amateur boxing champion and High School teacher. David uses his experience as a boxing Champion to demonstrate what it takes to fight life’s battles and become a Champion. Though the book was given to our 13 year old son as a gift upon his transition to adolescent I am learning lessons that apply to everyone not just a 13 year old.
This week I experienced two related episodes but in different settings. I was having a chat with a business owner and she made this comment, “I am glad that, after five years, my Business is now past the delicate stage. I was away for the last one week attending to some personal matters and I returned to find my business still on. It did not close down! But I am just not sure I can be away for longer than that. It seems hard to predict what can happen to my Business at any one point in time”